For companies on a budget, pay per click offers a way to keep a handle on results without the larger costs typically associated with SEO. And since the results are immediate, it’s ideal for a [Read More]
Social networks, or virtual communities, are designed to help individuals with similar interests meet, socialize, and exchange information. Experts estimate there are at least 200 social networking sites operating today. [Read More]
Microsites are ideal for organizations looking to spotlight a particular new idea within an ongoing integrated marketing communications plan. [Read More]
Throwing money at the problem can certainly help, but it eats away at the bottom line. Instead, consider these cost-efficient online advertising tips to improve your search placement. [Read More]
The rapid growth of the Internet already has created a business landscape chockfull of winners and losers. No longer is it a matter of whether companies can choose to engage customers online. Now, their very [Read More]
Only a decade ago, companies were judged primarily on the quality of their products and services. Now, consumers are increasingly demanding that businesses also be good corporate citizens by participating in cause-related marketing.
If you want to watch the latest news report on Sun Microsystems, you need not turn on a television. A few years ago, the press area of Sun’s Web site (sun.feedroom.com) was revamped to look [Read More]
For years, when marketers broached the subject of audio branding, the discussion centered on commercial jingles — those catchy ditties that have helped companies deliver brand messages in an engaging, tuneful way. But these days, [Read More]
Marketing through viral videos — online films that are designed to be so entertaining that customers will bookmark, download and pass them along to friends at no cost to a company i— s [Read More]
Direct response television (DRTV), once a yell-and-sell arena for hawking Ginsu knives, the ThighMaster and other unusual products, has become an integral part of the integrated marketing communications mix for the likes of American Express, [Read More]
