FuelNet presents a case study on how one smart owner of a growing business boosted his company’s search engine rankings — and its customer base — by investing in a search engine optimization copywriting course.
PROBLEM: [Read More]
When running any type of pay-per-click (PPC) online advertising campaign, most business professionals spend a lot of time planning their keywords. They know what phrases customers use to find them, and they make sure their [Read More]
To most owners of growing businesses, even those who embrace Web site advertising, search engine marketing (SEM) holds all the appeal of a root canal without Novocain. A new study by the Microsoft Advertising adCenter [Read More]
Thanks to high-speed Internet access and video compression techniques, the use of digital video is now widespread, and increasingly popular among consumers who frequent YouTube and other user-generated content sites. For advertisers, digital video brings [Read More]
Social networking and social media marketing are the hottest new tools in the business promotion armamentarium. [Read More]
While the mission of a Web site is to provide a wide range of information and services, a microsite has a more focused mission. It may be devoted entirely to one marketing campaign or one [Read More]
The Web has been up and running for more than 15 years now, but there is still one area that leaves many marketers and business owners befuddled: online advertising. “Most Internet advertising campaigns are based [Read More]
A podcast is a collection of digital audio or video files distributed over the Internet. Marketers use podcasts to publish custom content, thought leadership pieces, and other long-form communications. Since emails are often ignored, podcasts [Read More]
As the economy continues its downward spiral, more and more marketers are turning to permission-based email marketing. In fact, email has become so wildly popular that 75 percent of companies say they will boost spending [Read More]
PROBLEM: For Rich Schott, owner of Chesapeake Bay Sport Fishing in Annapolis, Md. (chesapeakebaysportfishing.com), there had to be more effective target advertising techniques for his charter boat business than [Read More]
