Nan Moon, managing partner of the clothing retailer American Joe, uses email in a unique way to make a personal connection between customers and her company. Whenever a new customer signs up for a catalog [Read More]

When it comes to strategic communications, every word counts. The same holds true for writing, particularly at a time when the economy is putting pressure on every decision and stress on every partnership. Brent Sampson, [Read More]

Running a successful meeting, whether large or small, requires one key element: engagement. In other words, participants can’t simply sit back and listen. If you want them to receive true value from your strategic communications [Read More]

Experts in strategic communications should find it easy to convey to business managers the impact that public relations has on the success of the business. Many PR practitioners do little to measure the impact their [Read More]

Investing time in a thoughtfully crafted, professionally facilitated strategy workshop can provide you with some practical and interactive techniques to reenergize your business, jump-start morale, and develop managers’ strategic communication and thinking skills. [Read More]

Whether the field is business, politics, sports, or the military, the best leaders have first-rate strategic communications skills. Their values are clear and solid, and what they say promotes those values. Their teams admire them [Read More]

If you’re the owner of a growing business, you’re likely wondering if you’ll become a casualty of these tough economic times. Ed Hess and Charles Goetz, coauthors of the book So, You Want to Start [Read More]