Say what? Controlled messaging has been replaced by talk? That’s a fact, asserts Lois Kelly, author of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing. Instead of carefully crafting brand voices or stirring up buzz, [Read More]
Buzz is long on getting attention and short on product information. Word of mouth is all about credibility — and that’s the secret of its power. Balter, founder and president of BzzAgent, a [Read More]
In minor league stadiums across the United States, advertising banners decorate the outfields, marketing campaigns tap into game night crowds through consumer polls and the distribution of product samples, and many companies commission special ads [Read More]
