When times get tough, it’s tempting — and easy — to pull back a little from your marketing plans. But diverting resources from marketing can harm your business in the long run. Here are three [Read More]
A survey by Performance Research found that 41 percent of consumers believe businesses can boost their brand through cause marketing — the practice of connecting marketing to social responsibility. And a cause-related outreach effort doesn’t [Read More]
Businesses today must think beyond their products or services to ensure success. They must consider the competition, the market, and most importantly, the customer. In his new book, Marketing 3.0: From Products to Customers to [Read More]
Green marketing is one of the latest retail trends. According to a survey from Environmental Leader and Watershed Publishing, 82% of companies polled plan to increase their spending on green marketing in the future, with [Read More]
FuelNet offers a case study on how one growing business reached its target audience more effectively by putting its marketing message to music. [Read More]
FuelNet presents a case study on how one growing business retained customers and landed new ones by tapping into one of the latest marketing trends. [Read More]
but thrive. To be successful, contends Cher Murphy, president of Cher Murphy PR, companies need to look at the current economy as a challenge, then find ways to overcome it. She offers these tips to [Read More]
Greening your business is not only one of the latest marketing trends, but it’s also a smart move, especially during an economic downturn. Charlie Szoradi, president of GreenandSave.com, offers these three tips to lessen your [Read More]
There’s a lot of buzz in the business world about marketing to “influencers,” a term that usually refers to people like journalists or business leaders. But there’s one huge group, often overlooked, that wields huge [Read More]
Time was when advertisers and product managers were supposed to focus on the young consumers who had not locked on to one brand. After all, those customers drove the market. But not anymore. Gone are [Read More]
