Customer satisfaction leads to customer loyalty, and customer loyalty is the key to regular profits and a growing business. Loyal customers not only shop with you again and again, they also bring in their friends [Read More]

Doing customer research through surveys is always a good idea. Be sure to include a cross-section of customers — those who are actively engaged with your company as well as those you are trying to [Read More]

Customer research expert Chris Stiehl believes there’s a place for focus groups, but also says they’re “way overused and abused.” Before your company invests money and time on this popular research method, he offers these [Read More]

There are several advantages to conducting online customer surveys — they’re inexpensive, easy to set up and administer, and allow you access to your results quickly. But many growing business owners forget how helpful the [Read More]

Social media sites like Twitter, Facebook, and LinkedIn enable businesses of all sizes to directly interact with customers like never before. What better space, then, to conduct customer research? Fanscape, a social media marketing agency, [Read More]

In today’s highly competitive business environment, understanding your target audience and how your product or service offerings differ from the competition’s is especially important. That’s where customer satisfaction research comes in. You need to ask [Read More]

When it comes to understanding your market segments, government statistics are among the best available sources of information. For example, the publication Statistical and Metropolitan Area Data Book provides useful data on metropolitan areas, central [Read More]

Customer research is to a growing business what a power cord is to an electrical appliance — a necessity. Without a thorough understanding of your market segments and how your products or services differ from [Read More]

Surveying customers after they’ve made a purchase — or signed a service engagement or support contact — is one of the best ways to identify which customers you might be in danger of losing. Using [Read More]

Competitive intelligence from public sources, customers, and third parties can help businesses anticipate market opportunities, trends, and competitive strengths and weaknesses. However, intelligence gathering must be done in an ethical and reasonable way. These guidelines [Read More]