Small businesses face a unique challenge in the recession. They generally make do with a minimum of staff, so saving costs via payroll isn’t an option. That’s why good relationship marketing is essential. The small [Read More]
Do your customers feel the love? Not the ho-hum, check-the-“satisfied”-box-on-the-survey kind of love. We’re talking about the kind of warm-and-fuzzies that inspire spontaneous thank-you letters. If your customers aren’t head-over-heels gaga about [Read More]
In challenging economic times, customer relationship building is especially important. It’s not about giving customers what you want them to have, but about giving them what they want. If your business model was developed in [Read More]
The No. 1 reason customers stop doing business with a company is a perceived attitude of indifference. They don’t think companies care about them, as a valued customer or as a person. Businesses market and [Read More]
Farmstead Cheeses and Wines, a small retail shop inside a public market in Alameda, Calif., boasts a relaxed, down-to-earth experience that would make any visitor feel welcome. With a motto of “Relax, it’s just food,” [Read More]
If you’re trying to grow your business these days using old, costly, inefficient methods, you’re probably doomed to failure, admits Dan Adams, president of Advanced Industrial Marketing Inc. and author of New Product Blueprinting. He [Read More]
As people increasingly move online to research purchases, request information, and conduct transactions, human interaction is being replaced by points and clicks. For businesses, this is both good and bad news. [Read More]
It’s not news that customers aren’t spending. Rattled and battered by continuing economic uncertainty, they are being more careful and more cautious in their decision-making. [Read More]
Frequent news stories about unethical corporations have made consumers more suspicious than ever. They don’t have the time or the money to waste on a company that doesn’t have their best interests at heart. [Read More]
History has shown that businesses often reduce – or completely eliminate – spending on marketing and advertising during an economic slowdown. That places a premium on customer relationship building and creating a vast referral network. [Read More]
