“Get seasonal with your pet business marketing,” a post on the PetCopywriter.com blog, points out that this is the time of year when dogs and cats start shedding. So now [Read More]

Information about your current products and services belongs on your website. But if you want to add credibility and depth to your company and your brand, I’d urge you to include some [Read More]

Good copywriters avoid “weasel words” in the copy they write. What are weasel words? They are wishy-washy words that squeeze their way into your copy — like weasels that squeeze into henhouses [Read More]

>B2B advertising has to hit different targets than B2C does. B2C advertising usually needs to convince just one customer to buy, while B2B must convince a number of decision-makers. B2B copy needs [Read More]

Even in a climate where social media is king, a blog on your website can still deliver rich marketing rewards. Your blog can build your reputation as an expert in your field, [Read More]

I have noticed that more and more people are having a hard time understanding the difference between an advertising copywriter and an SEO expert. That confusion is understandable. After all, both kinds [Read More]

There is an old belief that people fear public speaking more than medical procedures, car accidents — and maybe even death itself. That could be true, but I think that people fear [Read More]

p>David Ogilvy, one of the most successful advertising writers in history, believed that “free” and “new” were the two most effective words to use in advertising headlines. But he developed a larger [Read More]

If you need effective advertising copy, you’re probably thinking of hiring a professional writer. Yet Barry Feldman, a top advertising copywriter, offers different advice in a recent blog post. Here’s [Read More]

Place a space ad in a newspaper or magazine can be a very good idea, even in a time when most companies are focusing on online marketing. A well-crafted space ad remains one [Read More]