The economy is shuddering. Marketing budgets are under pressure. Yet attracting and retaining customers has never been more vital. The perfect storm of financial pressures has growing businesses turning to permission-based email marketing in droves. [Read More]
The Web has been up and running for more than 15 years now, but there is still one area that leaves many marketers and business owners befuddled: online advertising. “Most Internet advertising campaigns are based [Read More]
A podcast is a collection of digital audio or video files distributed over the Internet. Marketers use podcasts to publish custom content, thought leadership pieces, and other long-form communications. Since emails are often ignored, podcasts [Read More]
As the economy continues its downward spiral, more and more marketers are turning to permission-based email marketing. In fact, email has become so wildly popular that 75 percent of companies say they will boost spending [Read More]
Sometimes you can fight a trend or join in. Many growing businesses are choosing the latter when it comes to the thriving social media sphere, which includes sites like MySpace, Facebook, and Linked In. A [Read More]
Online advertising is no longer a sideshow of the marketing industry. Brands rise and fall on marketers’ ability to manage the virtual space. [Read More]
Depending on the status of your Web site, you may need to find niche terms in order to get a decent rank in the major search engines. [Read More]
PROBLEM: For Rich Schott, owner of Chesapeake Bay Sport Fishing in Annapolis, Md. (chesapeakebaysportfishing.com), there had to be more effective target advertising techniques for his charter boat business than [Read More]
Businesses that want to grow and thrive — even in a challenging economy — can do so with effective online advertising strategies. With the right strategies in place, you can maximize opportunities at affordable prices, [Read More]
When it comes to Internet advertising, the reasons why some ads are more effective than others remains somewhat of a mystery. Debra Harrsch, CEO of Brandwidth [Read More]
