“The Web offers a great opportunity for local businesses to acquire new customers,” Michael Koploy writes on his Software Advice blog. He also offers a checklist of steps that small [Read More]
When designing websites or marketing emails, many companies today seem to think it is permissible to “borrow” images or text from other websites. And the fact is, it’s just not safe. Here [Read More]
Everyone seems to be talking about niche marketing these days. If you identify your core customers, then “dig down” to define significant sub-groups and advertise directly to them on the right media, [Read More]
A recent post written by Amanda Maksymiw for the Content Marketing Institute Blog offers some smart strategies for using articles, videos, white papers, and other company-generated content to build [Read More]
If you’re spending marketing dollars to place ads on other companies’ websites, here is some sobering news. According to a new survey conducted by Warc, a company [Read More]
Ronald T. Robinson is a Canadian copywriter who developed this simple structure for effective radio ads:
Businesses that want to grow and thrive — even in a challenging economy — can do so with effective online advertising strategies. With the right strategies in place, you can maximize opportunities at affordable prices, [Read More]
Business prospects really want to know what kind of experience they will have if they hire your company. In other words, what are you like to work with? [Read More]
If you’re thinking of running more Internet ads, which websites should you consider using? The short answer to that question would have to be, it depends on what you are selling [Read More]
A growing number of small businesses are posting informational videos on YouTube to attract and win new customers. Let’s see how three companies are putting this low-cost marketing strategy to work. [Read More]
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