Some 1.5 billion people worldwide now carry a mobile phone — more than the number who have landlines. No wonder integrated marketing professionals are so eager to call, text, and reach out to [Read More]

If you’re considering Web banner advertising for your growing business, the design of your ad can mean the difference between success and failure. Pointbanner.com, which works with online marketers to create fully customized banner ads, [Read More]

A new study from Network Solutions and the Center for Excellence in Service found that social media usage among small businesses increased to 24% in 2009, up 12% over 2008. Seventy-five percent of respondents said [Read More]

Optimizing your Web site for the major search engines may seem like a daunting task, but with a general understanding of the basics, you’re well on your way to SEO success. In the b-to-b space, [Read More]

In a public speaking role, your goal is to deliver a specific message and make it stick with the audience. But in an effort to save on travel costs, more businesses are shunning in-person events [Read More]

Internet search engines are like a great PR firm: they can make your business look awfully good. But to achieve a top ranking on Google, for example, you must understand how to optimize your Web. [Read More]

Businesses that want to grow and thrive — even in a challenging economy — can do so with effective online advertising strategies. With the right strategies in place, you can maximize opportunities at affordable prices, [Read More]

With the downturn in the economy encompassing nearly every aspect of our lives, growing businesses are feeling the pinch. Many companies have slashed their marketing budgets significantly this year and are hunting for cost–effective, measurable [Read More]

One of today’s hottest consumer marketing trends, blogging, is rapidly coming of age as both a strategic communication tool and an effective sales technique. Companies, including banks, automotive firms, and entertainment conglomerates, have been developing [Read More]

Companies large and small are going to great lengths to keep employees motivated, build camaraderie, and stimulate creativity. Some of the more curious team–building activities include team skydiving, team drumming, taking an improvisational comedy class, [Read More]