More than two-thirds of the world’s online population now visits social networking and blogging sites. Reaching this captive audience can lead to greater credibility, more exposure, and higher sales. If you’re considering SMM, be sure [Read More]
Everyone sees an ad campaign and has an opinion about it. But do they really understand the benefit of niche marketing and its value in growing a business? Kevin Clancy, Peter Krieg, Steve Tipps, chairman, [Read More]
With the tremendous number of marketing messages the average person encounters in a single day, it can be a challenge to make your brand stand out. The answer, asserts Bob Gilbreath, chief marketing strategist at [Read More]
Thanks to Facebook, Twitter, YouTube, blogs, and other social media channels, it’s nearly impossible to pretend to be someone you’re not. It’s also a lot tougher to win people’s trust, according to Chris Brogan and [Read More]
You’ve got a great team in place, and a great product or service to offer. Your customers are loyal and satisfied, and you’re confident they’re spreading the good word to their friends. If you’ve got [Read More]
When Lisa Skriloff, president of New York–based Multicultural Marketing Resources, wanted to attract businesses interested in marketing services as part of a niche marketing effort, she launched a group on LinkedIn, the popular social network. [Read More]
Marketing to consumers with one broad brushstroke may still make sense for major brands, but for a niche business, the best way to a customer’s heart is through a more targeted approach. “The key to [Read More]
Success always starts with a good plan. As Thomas Edison once said, “Good fortune is what happens when opportunity meets with planning.” Online planning should revolve around your Web site — the heart and soul [Read More]
When it comes to niche marketing, many companies using pay-per-click (PPC) advertising to reach new customers make the same mistake: they drive prospects to their home page. This costs companies thousands of dollars each year [Read More]
When it comes to searching for local products and services, small business owners are no different than the average consumer: they turn to the Web. So it would only make sense that they’d view online [Read More]
