If you have a great product or service but still struggle to bring in new business, chances are your niche marketing efforts are having little impact on potential customers. So maybe it’s just a matter [Read More]
When you think of a bright idea for your business that you want to research further, a search engine like Google can make the process both efficient and insightful. Often, its use leads to serendipitous [Read More]
When it comes to online niche marketing, nothing will hold a business back more than an outdated Web site. A recent survey by Deluxe Corporation found that more than half of small business owners feel [Read More]
A recent survey by EMPLOYERS, a workers’ compensation insurance specialist, found that 52 percent of small businesses believe having a social media presence is important and 59 percent said it has provided value to their [Read More]
You might have heard the saying “content is king.” That idea needs updating, because fresh content is the new king. According to Technorati’s State of the Blogosphere series, more than 900,000 blog posts are created [Read More]
Without direct access to a real person, customers shopping online often have to rely on the FAQ page for answers to their most pressing questions — and that’s a crapshoot at best. Here are some [Read More]
The following niche marketing tips can help you create social media guidelines for your staff to help them shape their posts around an established strategy. [Read More]
With the tremendous number of marketing messages the average person encounters in a single day, it can be a challenge to make your brand stand out. The answer, asserts Bob Gilbreath, chief marketing strategist at [Read More]
Success always starts with a good plan. As Thomas Edison once said, “Good fortune is what happens when opportunity meets with planning.” Online planning should revolve around your Web site — the heart and soul [Read More]
When it comes to niche marketing, many companies using pay-per-click (PPC) advertising to reach new customers make the same mistake: they drive prospects to their home page. This costs companies thousands of dollars each year [Read More]
