The only ways to increase direct marketing ROI are to reduce the mailing cost of the direct mail offer, increase the response rate, or increase the size of the average order. There are many direct [Read More]
The true workhorse of direct mail marketing is the traditional-size, No. 10 envelope package. Here’s your checklist of elements to ensure that your direct mail package will be successful:
Old-fashioned direct mail is hot again, but [Read More]
Direct mail campaigns don’t always work; these are seven common errors that could frustrate your efforts:
Direct mail marketing isn’t used just for selling magazine subscriptions, collectibles, nutritional supplements, or Chia Pets. It’s been used to market everything from life insurance to lawn care services to restaurants — even $35 million [Read More]
By employing some simple direct mail marketing strategies, you can attract more customers and enjoy the long-term business growth you desire. [Read More]
Despite the push in recent years to move direct mail marketing out of the mailbox and into the in-box, traditional direct mail campaigns still remain surprisingly effective. [Read More]
Volumes have been written on ways to improve direct mail response rates, but it’s difficult to know which ones will work for you until you test them. Unless you are Publishers Clearinghouse, your mail quantities [Read More]
One of the biggest advantages of direct mail is the ability to personalize your mailings. But you should test personalization in small mailings before making a major investment in a larger direct mail campaign. Here’s [Read More]
Volumes have been written on ways to improve the response rates of direct mail campaigns, but it’s difficult to know which ones will work for you until you test them.
Unless you are Publishers Clearinghouse, your [Read More]
One way to get your outer envelope opened is to use teaser copy that arouses curiosity or promises a benefit the reader simply cannot resist. A direct marketing teaser for a very successful financial promotion [Read More]
