One of today’s hottest consumer marketing trends, blogging, is rapidly coming of age as both a strategic communication tool and an effective sales technique. Companies, including banks, automotive firms, and entertainment conglomerates, have been developing [Read More]
Companies large and small are going to great lengths to keep employees motivated, build camaraderie, and stimulate creativity. Some of the more curious team–building activities include team skydiving, team drumming, taking an improvisational comedy class, [Read More]
Employee newsletters, a critical component of any integrated marketing communications plan, get a bad rap, for good reason. They’re mostly bad. Their intent — to educate and to boost morale — may be admirable, but [Read More]
For an industry that pretty much fuels the whole capitalist engine, advertising is getting a sound snubbing these days — a Tom Petty-ish, “don’t come around here no more” message. Fatigued consumers, looking to free [Read More]
It’s really quite simple: Either your integrated marketing communications plan is delivering meaningful ROI or it just plain sucks. That may sound harsh, but integrated marketing guru Mark Stevens has been around the block enough [Read More]
When it comes to niche marketing, don’t focus solely on search engines to bring customers to your Web site. You want information about your site to appear any place on the Internet where a large [Read More]
The secret to niche marketing on the Internet is finding the right crevice — that is, the most appropriate product or service to fill a universal need. [Read More]
A “sticky” Web site is one that people return to often. Here are four proven ways to increase your site’s stickiness:
Market research has shown that an animal mascot can elevate a brand’s identity. Consider the meteoric rise in name recognition for the once-obscure insurance provider Aflac. When President George W. Bush was introduced to Aflac [Read More]
Palomar Mountain Premium Spring Water has long relied on the Yellow Pages, billboard advertising, direct sales, and ad insertions for generating sales leads in what has become a highly competitive industry. Now, the Escondido, Calif.–based [Read More]
