If you’re writing your own copy for your web site or blog or are handling the promotional copywriting for your business, it’s important to avoid some basic mistakes that make many readers cringe. It’s the [Read More]
Consumers are increasingly turning to the Web for information on products and services long before they open their wallets. To ensure that your business pops up when potential buyers search for what you are selling, [Read More]
Some 1.5 billion people worldwide now carry a mobile phone — more than the number who have landlines. No wonder integrated marketing professionals are so eager to call, text, and reach out to [Read More]
Doesn’t that just figure. We spend countless hours (and resources) researching and testing various media to build our brands, when all along what really grabs consumers’ attention is a coffee mug bearing a company logo. [Read More]
Rob Basso, president of Advantage Payroll Services in Hicksville, N.Y., promotes his business with an impressive integrated marketing communications strategy. [Read More]
Businesses that want to grow and thrive — even in a challenging economy — can do so with effective online advertising strategies. With the right strategies in place, you can maximize opportunities at affordable prices, [Read More]
Studies show that consumers are increasingly turning to the Web for information on products and services before opening their wallets. By using a well-coordinated combination of integrated Internet marketing techniques, some of which cost nothing, [Read More]
Jim Nail, chief strategy and marketing officer at TNS Media Intelligence (tns-mi.com), says the time is now for all marketers to begin incorporating social media into their online marketing strategies. [Read More]
With the downturn in the economy, companies are searching for cost-effective, measurable ways to thwart sagging sales figures. Naturally, they have turned their attention to online niche marketing as a way to generate sales leads. [Read More]
The best Web sites are the ones that constantly evolve. Sure, at some point a site is taken from concept to wire frame to HTML and made available online. But it should never stop there. [Read More]
