Smart owners of growing businesses understand the importance of staying connected with consumers. One of the latest marketing trends is the use of Twitter, a micro-blogging Web site that has gained worldwide notoriety. The social [Read More]

When it comes to making buying decisions, female consumers place a big emphasis on knowledge and trust, according to Dr. Rhoda Savage, an internationally acclaimed expert on women’s issues, strategic communication, and leadership. They value [Read More]

Loyalty and engagement metrics are leading indicators of what consumers think about brands and, even more important, how consumers are likely to behave in the real-world marketplace. Having examined these key metrics, Robert Passikoff, PhD, [Read More]

Throughout the economic downturn, experts have suggested that now is the time to increase marketing and advertising spending because it’s likely your competitors are pulling back. But how can you increase marketing with constricting budgets, [Read More]

You might think it’s nearly impossible for your modest-sized business to make a widespread impression. But consider the “wave,” where one fan at a sports event can have 50,000 others following his or her lead [Read More]

Walk through any mall and you’re sure to see clusters of teenagers with their heads bowed and shoulders hunched, with nary a word being uttered. No, they’re not engaging in silent prayer or telepathy; they’re [Read More]

Vicki Kunkel, author of Instant Appeal: The 8 Primal Factors That Create Blockbuster Success, analyzes marketing trends from an anthropologist’s point of view, looking at the basics of human nature to determine why some businesses [Read More]

Growing a customer base during tough economic times can be a struggle. One of the best ways to go about it is to turn your marketing “inside out.” Inside-out marketing takes advantage of the strong [Read More]

Wave upon wave of reports of corporate misdeeds has prompted the business community to begin promoting its good deeds. It has become common, in fact, for publicly traded companies to issue annual social responsibility reports. [Read More]

While advertising should account for at least a small part of your marketing budget, growing companies can get more bang for their buck advertising in local media — one of the latest marketing trends gaining [Read More]