The web is not a sparkly new technology any more, yet many advertisers still don’t understand how to achieve successful results with this still-evolving platform. Too many marketers attempt strategies on the Internet that work [Read More]
If you’re writing your own copy for your web site or blog or are handling the promotional copywriting for your business, it’s important to avoid some basic mistakes that make many readers cringe. It’s the [Read More]
You may find creating a successful online advertising program to be a confusing proposition. And you’re not alone. In fact, many businesses large and small continue to look for ways to improve the return on [Read More]
Consumers are increasingly turning to the Web for information on products and services long before they open their wallets. To ensure that your business pops up when potential buyers search for what you are selling, [Read More]
If you’re considering Web banner advertising for your growing business, the design of your ad can mean the difference between success and failure. Pointbanner.com, which works with online marketers to create fully customized banner ads, [Read More]
A new study from Network Solutions and the Center for Excellence in Service found that social media usage among small businesses increased to 24% in 2009, up 12% over 2008. Seventy-five percent of respondents said [Read More]
Optimizing your Web site for the major search engines may seem like a daunting task, but with a general understanding of the basics, you’re well on your way to SEO success. In the b-to-b space, [Read More]
In a public speaking role, your goal is to deliver a specific message and make it stick with the audience. But in an effort to save on travel costs, more businesses are shunning in-person events [Read More]
Internet search engines are like a great PR firm: they can make your business look awfully good. But to achieve a top ranking on Google, for example, you must understand how to optimize your Web. [Read More]
FuelNet presents a case study on how one growing business improved its visibility on the search engines to boost the ROI of its Internet advertising. [Read More]
