In challenging economic times, keeping existing customers loyal and deepening their relationship with your brand is critical. And while email marketing is considered one of the best customer retention tools, success is often determined by [Read More]

It’s easy for a business to acquire email addresses for an opt-in email marketing campaign. In fact, there are plenty of companies on the Internet that will sell you a list for little cost. But [Read More]

Although most companies use their permission-based email marketing campaigns to promote different aspects of their business — products, services, valuable information — they’re perfect for getting customers involved in your business and building stronger relationships [Read More]

Letting your good manners show isn’t only for face-to-face meetings with customers. You should take advantage of every opportunity to show your appreciation, especially as part of an email marketing strategy, says Steve Adams, vice [Read More]

Before you launch a permission-based email marketing campaign, think of your own inbox and how you sort through the clutter. If an email doesn’t immediately pique your interest, do you press the “delete” button? You’re [Read More]

List segmentation may seem like a daunting task, but it’s crucial to an effective opt-in email marketing campaign, says Steve Adams, vice president of marketing for Protus, a provider of Software-as-a-Service (SaaS) communication tools for [Read More]

Emails are an extension of how you present yourself. Professionals must be especially careful in this economy not to do anything that could cause employers or customers to question their competence or judgment. That means [Read More]

There are many different kinds of direct email marketing messages that a business can send to subscribers. Emails can be promotional, informative, and/or inspirational, says Steve Adams, vice president of marketing for Protus, a provider [Read More]

When it comes to permission-based email marketing, small business owners and entrepreneurs often tend to jump right in. While that’s fine, it’s far more important to prepare and plan. That means taking a step back [Read More]

When it comes to permission-based email marketing, offering content of value can significantly boost your open rate. “You will show your value and earn the trust of potential customers,” says Jill Tanenbaum, president of Jill [Read More]