When looking for unique, effective ways to market your company and make it really stand out, creativity is a big advantage. Palomar Mountain Premium Spring Water just may abandon its traditional advertising after incorporating a [Read More]
You’ve had to learn a lot about running a business. Whether it’s Web development, hiring the right people, or creating a killer integrated marketing communications campaign, the skills you’ve acquired over the years now make [Read More]
Some 1.5 billion people worldwide now carry a mobile phone — more than the number who have landlines. No wonder integrated marketing professionals are so eager to call, text, and reach out to [Read More]
In a do-it-yourself integrated marketing communications and PR strategy, mistakes are likely to happen. Every mistake you can avoid will help your business stay on course. That’s especially true with media relations. If you sell [Read More]
Pam Lontos, president of Orlando-based PR/PR, offers these ideas to help you relax and make sure editors and reporters accept your articles, book you as a guest on shows, or interview you for pieces they [Read More]
Developing a successful publicity campaign as part of an integrated marketing communications plan is hard work, but the rewards are worth the effort. [Read More]
In uncertain economic times, you need to find new ways to make integrated marketing work more effectively, get more out of marketing investments, and measure and account for marketing decisions. In short, you must make [Read More]
Mass media is dead. It shoots over the top of the intended audience, and with the advent of ad-skipping technologies like Tivo, most mass-media efforts are bringing back little in the way of measurable ROI. [Read More]
Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. For the owner of a growing business with [Read More]
Many growing businesses struggle to develop hit products or services because they guess what buyers need rather than uncover real problems that consumers will pay money to solve. So say the authors of Tuned In: [Read More]
