Even if you’re working with a reduced budget for integrated marketing communications and PR these days, you can still maintain top-of-mind awareness for your business with some carefully planned publicity. The competition between businesses is [Read More]

Some 1.5 billion people worldwide now carry a mobile phone — more than the number who have landlines. No wonder integrated marketing professionals are so eager to call, text, and reach out to [Read More]

In a do-it-yourself integrated marketing communications and PR strategy, mistakes are likely to happen. Every mistake you can avoid will help your business stay on course. That’s especially true with media relations. If you sell [Read More]

The current economic climate has led to some tough times for growing businesses looking to stretch their marketing dollars. That makes a cost-effective integrated marketing communications strategy — one that encompasses a variety of media [Read More]

As marketers seek to capitalize on the latest technological advances to deliver their integrated marketing messages, they must develop strategies that not only grab consumers’ attention but also actively engage their interest in a significant [Read More]

In uncertain economic times, you need to find new ways to make integrated marketing work more effectively, get more out of marketing investments, and measure and account for marketing decisions. In short, you must make [Read More]

Mass media is dead. It shoots over the top of the intended audience, and with the advent of ad-skipping technologies like Tivo, most mass-media efforts are bringing back little in the way of measurable ROI. [Read More]

Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. For the owner of a growing business with [Read More]

Companies large and small are going to great lengths to keep employees motivated, build camaraderie, and stimulate creativity. Some of the more curious team–building activities include team skydiving, team drumming, taking an improvisational comedy class, [Read More]

Employee newsletters, a critical component of any integrated marketing communications plan, get a bad rap, for good reason. They’re mostly bad. Their intent — to educate and to boost morale — may be admirable, but [Read More]