If your customers aren’t head-over-heels gaga about you, then you’ve got work to do, says Jeanne Bliss, author of Chief Customer Officer: Getting Past Lip Service to Passionate Action. She offers these quick tips for [Read More]
“The old days of treating advertising, interactive, and PR like separate entities are behind us,” Severson points out. “Today, the most effective tactics are the ones that blend the branding value of advertising, the credibility [Read More]
Although studies show that search engine optimization (SEO) consistently delivers in good times and in bad, online marketers need to ensure they are getting the most out of this popular niche marketing tactic. With that [Read More]
Whether you’re an Internet marketer or a generalist, turning prospects into buyers is a top priority. Many marketers continually test the success of their various integrated marketing communication campaigns, and one of the most frequently [Read More]
As any surfer knows, it’s almost impossible to haul around a standard camera while riding, especially in the big waves. Nicholas Woodman, founder and CEO of northern California-based GoPro (www.goprocamera.com), knew he [Read More]
Studies show that consumers are increasingly turning to the Web for information on products and services before opening their wallets. By using a well-coordinated combination of integrated Internet marketing techniques, some of which cost nothing, [Read More]
In a shaky economy, attracting customers and prospects to a corporate event is challenging enough. Add shrinking integrated marketing communication budgets to that attention deficit and it’s a wonder anyone gets together anymore. But generating [Read More]
Mobile commerce, once a faint buzz among cell phone users, is making serious noise. A full 9.2 million U.S. mobile subscribers have purchased goods or services using their handset, and 50 percent of all cell [Read More]
A brand communication strategy is essential, and over the past decade especially, it’s been a well-hyped trend for businesses large and small. But here’s the irreverent truth: The branding craze is also a gimmick and [Read More]
Late summer is a busy season for trade shows and other industry events. A booth can be a great forum for sales lead generation and getting new customers — as long as key prospects attend. [Read More]
