Social networking and social media marketing are the hottest new tools in the business promotion armamentarium. [Read More]

While the mission of a Web site is to provide a wide range of information and services, a microsite has a more focused mission. It may be devoted entirely to one marketing campaign or one [Read More]

The economy is shuddering. Marketing budgets are under pressure. Yet attracting and retaining customers has never been more vital. The perfect storm of financial pressures has growing businesses turning to permission-based email marketing in droves. [Read More]

The Web has been up and running for more than 15 years now, but there is still one area that leaves many marketers and business owners befuddled: online advertising. “Most Internet advertising campaigns are based [Read More]

A podcast is a collection of digital audio or video files distributed over the Internet. Marketers use podcasts to publish custom content, thought leadership pieces, and other long-form communications. Since emails are often ignored, podcasts [Read More]

When it comes to Internet advertising, the reasons why some ads are more effective than others remains somewhat of a mystery. Debra Harrsch, CEO of Brandwidth [Read More]