Executive speech coach Patricia Fripp and copywriting expert David Garfinkel believe that cutting back on marketing and waiting until the economy improves is flirting with business suicide. In an economy like this, they say, [Read More]
A new survey by Forbes Insights of more than 300 woman-owned small businesses, sponsored by Key4Women, found that less than 40 percent of respondents were using any kind of social media outreach as a customer [Read More]
Gaming is not just for children and computer geeks. If your business has a loyalty marketing strategy in place, you’re really playing a game, according to Gabe Zichermann and Joselin Linder, co-authors of “Game-Based Marketing: [Read More]
You’ve heard it before and it still rings true in today’s business world: it’s less expensive to keep an existing customer than to attract a new one. In fact this old maxim may hold even [Read More]
Follow these quick tips from Randi Busse, a customer retention management specialist, to show some love to your customers or clients. They’ll love you back through customer loyalty. [Read More]
Shop It to Me is a free email service that notifies people when their favorite clothing items go on sale at boutiques and major retailers. The company wanted to find a way to reduce unsubscribe [Read More]
When it comes to building brand equity with customers, Tisch says, companies must embrace new strategic communication tools and deliver deeply rewarding experiences. [Read More]
Today’s world is filled with savvy consumers. They know how to find the best deals. They’re up on all the latest trends. And if there’s a hot new product on the market, they don’t want [Read More]
Perhaps the biggest demand from consumers these days is to have a say in how they engage with companies. Permission-based marketing was a good start, but it’s now insufficient. “Permission doesn’t get you to disclose [Read More]
According to a recent study by Lyris Inc.’s EmailLabs, many companies are not taking full advantage of the opportunity to continue a customer dialogue when a subscriber opts out of receiving promotional messages. [Read More]
