To ensure your communications are read, consider these opt-in email marketing tips. [Read More]

Permission-based email not only provides a low-cost, efficient channel for reaching new customers and maintaining a relationship with existing ones, but it also guards against being labeled a spammer. But even if your recipients have [Read More]

Although email is fast becoming the marketing channel of choice for most businesses, concerns remain. In an effort to reduce stuffed in-boxes, consumers are increasingly using spam filters that block even the most legitimate opt-in [Read More]

Email marketing is one of the best channels – especially in tough economic times – for generating revenue and ensuring a positive return on your investment. Follow the email marketing tips in this special [Read More]

As growing businesses rapidly gain experience and test results from Internet direct mail, they are learning more every day about what works and what doesn’t with the new medium. Bob Bly, author of Bly on [Read More]

In today’s economy, the return on investment of a permission-based email marketing campaign is more important than ever. Every dollar spent is now analyzed and scrutinized by senior stakeholders. “Companies can’t afford to be making [Read More]

The economy is shuddering. Marketing budgets are under pressure. Yet attracting and retaining customers has never been more vital. The perfect storm of financial pressures has growing businesses turning to permission-based email marketing in droves. [Read More]

Email is a complex medium, with many choices to be made for optimum results. “Opt-in email marketing is a little bit like singing in the shower. Everyone does it, but few do it well,” says [Read More]

As the economy continues its downward spiral, more and more marketers are turning to permission-based email marketing. In fact, email has become so wildly popular that 75 percent of companies say they will boost spending [Read More]

In a perfect world, your email service provider (ESP) is flexible, responsive to your needs, knowledgeable about new technology, and cost-effective. If you’re considering a switch to a new vendor, says Elie Ashery, president of [Read More]