As the economy continues its downward spiral, more and more marketers are turning to permission-based email marketing. In fact, email has become so wildly popular that 75 percent of companies say they will boost spending [Read More]
Ask most businesspeople how Alpha companies — businesses that dominate their industry or product category — earn top-dog position, and they’ll probably list things like competitive pricing, customer service, quality products, being the first to [Read More]
Look, up in the sky! It’s a bird! It’s a plane! It’s a … baby?
That’s the typical reaction of Boston Red Sox fans to a 5,000-square-foot sky banner that often flies over Fenway Park. It [Read More]
They’re everywhere. No longer a flourish seen only on the fringes of society, tattoos are showing up in unexpected places — on unexpected people. These anatomical imprints, says strategic brand management expert Karen Post, are [Read More]
Seventy percent of today’s 15-to-34-year-olds use social networking Web sites like MySpace, Facebook, and YouTube, according to Reston, Va.–based comScore, and other age groups are joining fast. [Read More]
Fact is, the Web makes commerce easier, less expensive, and much more adaptable. It’s no wonder, then, that the soothsayers saw paper catalogs going the way of the Western Union telegram. But it turns out [Read More]
Only a decade ago, companies were judged primarily on the quality of their products and services. Now, consumers are increasingly demanding that businesses also be good corporate citizens by participating in cause-related marketing.
If you want to watch the latest news report on Sun Microsystems, you need not turn on a television. A few years ago, the press area of Sun’s Web site (sun.feedroom.com) was revamped to look [Read More]
For years, when marketers broached the subject of audio branding, the discussion centered on commercial jingles — those catchy ditties that have helped companies deliver brand messages in an engaging, tuneful way. But these days, [Read More]
In his book According to Kotler, Philip Kotler, a professor of international marketing at Northwestern University’s Kellogg School of Management, employs a question-and-answer format to plow through clearly organized sections and subsections of information on [Read More]
