When it comes to permission-based email marketing, small business owners and entrepreneurs often tend to jump right in. While that’s fine, it’s far more important to prepare and plan. That means taking a step back [Read More]
When it comes to permission-based email marketing, offering content of value can significantly boost your open rate. “You will show your value and earn the trust of potential customers,” says Jill Tanenbaum, president of Jill [Read More]
To ensure your communications are read, consider these opt-in email marketing tips. [Read More]
Permission-based email not only provides a low-cost, efficient channel for reaching new customers and maintaining a relationship with existing ones, but it also guards against being labeled a spammer. But even if your recipients have [Read More]
Email marketing is one of the best channels – especially in tough economic times – for generating revenue and ensuring a positive return on your investment. Follow the email marketing tips in this special [Read More]
Email is a complex medium, with many choices to be made for optimum results. “Opt-in email marketing is a little bit like singing in the shower. Everyone does it, but few do it well,” says [Read More]
Opt-in email marketing typically generates a response rate between 1 percent and 20 percent, although some campaigns do better and a few do worse. The copy in your email plays a big role in whether [Read More]
“The subject line is the most important part of e-communications,” stresses Grant Johnson, president and CEO of the Brookfield, Wis.–based marketing agency Johnson Direct. “It’s the equivalent of the outer envelope in your direct mail [Read More]
Much has been written about companies’ increased spending on integrated Internet marketing, from search engine optimization and Webinars to podcasts, social networks, and video on demand. While these nontraditional strategic communication tactics represent smart, innovative [Read More]
EmailLabs surveyed more than 400 Web marketers and found that less than 20 percent include any kind of goodbye message in their unsubscribe confirmations. Worse, only 10 percent make any outreach to entice subscribers to [Read More]
