Emails are an extension of how you present yourself. Professionals must be especially careful in this economy not to do anything that could cause employers or customers to question their competence or judgment. That means [Read More]

When it comes to permission-based email marketing, small business owners and entrepreneurs often tend to jump right in. While that’s fine, it’s far more important to prepare and plan. That means taking a step back [Read More]

Email marketing is one of the best channels – especially in tough economic times – for generating revenue and ensuring a positive return on your investment. Follow the email marketing tips in this special [Read More]

Opt-in email marketing typically generates a response rate between 1 percent and 20 percent, although some campaigns do better and a few do worse. The copy in your email plays a big role in whether [Read More]

“The subject line is the most important part of e-communications,” stresses Grant Johnson, president and CEO of the Brookfield, Wis.–based marketing agency Johnson Direct. “It’s the equivalent of the outer envelope in your direct mail [Read More]

Much has been written about companies’ increased spending on integrated Internet marketing, from search engine optimization and Webinars to podcasts, social networks, and video on demand. While these nontraditional strategic communication tactics represent smart, innovative [Read More]

EmailLabs surveyed more than 400 Web marketers and found that less than 20 percent include any kind of goodbye message in their unsubscribe confirmations. Worse, only 10 percent make any outreach to entice subscribers to [Read More]

Email is fast becoming the marketing channel of choice for most businesses — and for good reason. The Direct Marketing Association projects that email marketing ROI will hit $45.65 for every dollar spent this year. [Read More]