Growing businesses everywhere are still using old-fashioned direct mail very successfully. But as consumer habits have changed, so too have the “rules” of direct mail marketing. Companies that keep up on the nuances of what’s [Read More]
There was a time when many companies kept informational company brochures on hand. They could be inserted in direct mail packages, carried by salespeople, left in the company lobby, or serve lots [Read More]
As the U.S. Post Office continues to struggle, mail seems to be on everyone’s mind. In just the last few weeks, I have heard people say that it is high time [Read More]
A friend of mine recently handed me a strange direct mail piece and asked, “Who would send out a direct mail letter like this?”
According to Greg Brown, marketing director at Melissa Data, six million trees and 300 million pounds of paper are used each year just for marketing mailings with incorrect addresses. And those mailings cost direct mail [Read More]
Although we live in a computer-centric world, not all consumers trust the web as a source for credible information. In fact, a new study by Epsilon Data Management found that U.S. adult consumers are more [Read More]
When it comes to direct mail marketing, standing out from the crowd in the home mailbox is especially important. It’s one thing to get your outer envelope opened, but are your recipients actually responding to [Read More]
If you’re planning a direct mail marketing campaign, one of your major decisions will be choosing vendor with whom to work. Generally, you are looking at three options: an ad agency or design firm, a [Read More]
A creative direct mail campaign’s success can be directly measured by the open rate of the outer envelope. By carefully choosing the best approach for your business, and executing it properly, you can significantly increase [Read More]
In these challenging times, getting good advice from a competent direct mail marketing production partner is more important than ever. Rising costs, evolving post office regulations, rapidly changing technologies, and the demand for multifaceted direct [Read More]
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