Growing businesses everywhere are still using old-fashioned direct mail very successfully. But as consumer habits have changed, so too have the “rules” of direct mail marketing. Companies that keep up on the nuances of what’s [Read More]
The true workhorse of creative direct mail marketing is the classic standard-size No. 10 envelope package. For traditional direct mail campaigns, include “teaser” copy on the outer envelope. Don’t use your envelope to sell; you [Read More]
Forty years ago, a marketer could put together a media plan for a new-product launch in a few hours. Today that’s just impossible. Markets are more fragmented, and there are far more media channels. [Read More]
The uncertainty of the current economy has everyone a bit nervous, including your boss. But as a marketing professional, you know your organization can’t stop reaching out to customers and best prospects. That’s because they’re [Read More]
Whether you’re an Internet marketer or a generalist, turning prospects into buyers is a top priority. Many marketers continually test the success of their various integrated marketing communication campaigns, and one of the most frequently [Read More]
Catching undeliverable direct mail before it leaves your door is one of the easiest and most effective ways to save on postage and production costs and also help reduce the negative impact on the environment. [Read More]
The only ways to increase direct marketing ROI are to reduce the mailing cost of the direct mail offer, increase the response rate, or increase the size of the average order. There are many direct [Read More]
The true workhorse of direct mail marketing is the traditional-size, No. 10 envelope package. Here’s your checklist of elements to ensure that your direct mail package will be successful:
Old-fashioned direct mail is hot again, but [Read More]
Direct mail campaigns don’t always work; these are seven common errors that could frustrate your efforts:
Direct mail marketing isn’t used just for selling magazine subscriptions, collectibles, nutritional supplements, or Chia Pets. It’s been used to market everything from life insurance to lawn care services to restaurants — even $35 million [Read More]
