If you’re planning a direct mail marketing campaign, one of your major decisions will be choosing vendor with whom to work. Generally, you are looking at three options: an ad agency or design firm, a [Read More]
A creative direct mail campaign’s success can be directly measured by the open rate of the outer envelope. By carefully choosing the best approach for your business, and executing it properly, you can significantly increase [Read More]
Whether you’re writing a direct mail marketing piece, copy for your Web site, or a print advertisement, the familiar refrain in marketing is that it’s the message that matters. But more often than not, copywriting [Read More]
In these challenging times, getting good advice from a competent direct mail marketing production partner is more important than ever. Rising costs, evolving post office regulations, rapidly changing technologies, and the demand for multifaceted direct [Read More]
Direct mail postcards have proven to be one of the most versatile options in direct mail marketing. With a little innovation, they can break through the clutter and deliver direct mail advertising messages to your [Read More]
It’s not exactly news: the Internet has changed the world. For the owner of a growing business, an online presence is an absolute must. But the Web hasn’t completely supplanted one of the oldest marketing [Read More]
A form of direct marketing that involves sending information (such as flyers, postcards, or catalogs) to consumers via post, and generally focuses on driving sales that can be attributed directly to some “call-to-action.” There are two basic forms of direct mail marketing: bulk mailing and targeted mailing.
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View glossary page »Back in 2007, industry analyst InfoTrends predicted that high-volume digital press revenues in the U.S. would grow to $13.5 billion by 2010, from $3.5 billion in 2006. That forecast appears ahead of target, as millions [Read More]
Postcards continue to be one of the most versatile options in direct mail marketing. They offer a quick, affordable way to create smart, condensed direct mail campaigns, and they work just as well when combined [Read More]
The lousy economy has consumers clipping coupons in numbers not seen in years. According to a study by Simmons Research Bureau, 89 percent of consumers say they are more likely to use coupons in a [Read More]
