If you’re planning a direct mail marketing campaign, one of your major decisions will be choosing vendor with whom to work. Generally, you are looking at three options: an ad agency or design firm, a [Read More]
A creative direct mail campaign’s success can be directly measured by the open rate of the outer envelope. By carefully choosing the best approach for your business, and executing it properly, you can significantly increase [Read More]
In these challenging times, getting good advice from a competent direct mail marketing production partner is more important than ever. Rising costs, evolving post office regulations, rapidly changing technologies, and the demand for multifaceted direct [Read More]
Perhaps the most important component of any business-to-business direct marketing campaign is the list. Without the right list, your mailing is destined to fall short — no matter the offer. If you’re planning to rent [Read More]
Direct mail postcards have proven to be one of the most versatile options in direct mail marketing. With a little innovation, they can break through the clutter and deliver direct mail advertising messages to your [Read More]
It’s not exactly news: the Internet has changed the world. For the owner of a growing business, an online presence is an absolute must. But the Web hasn’t completely supplanted one of the oldest marketing [Read More]
Back in 2007, industry analyst InfoTrends predicted that high-volume digital press revenues in the U.S. would grow to $13.5 billion by 2010, from $3.5 billion in 2006. That forecast appears ahead of target, as millions [Read More]
Postcards continue to be one of the most versatile options in direct mail marketing. They offer a quick, affordable way to create smart, condensed direct mail campaigns, and they work just as well when combined [Read More]
Testing is a direct mail marketer’s secret weapon. No other means of advertising can be tested, refined, and tested again with the same mathematical precision as creative direct mail. Once you have detailed, up-to-date, customer [Read More]
As growing businesses rapidly gain experience and test results from Internet direct mail, they are learning more every day about what works and what doesn’t with the new medium. Bob Bly, author of Bly on [Read More]
