Maintaining a successful company during challenging economic times entails thoughtful assessment of all business aspects — one of the most important being the marketing function, says Richard Steele, a course instructor at the University of [Read More]

“I Googled it.” These three words have single-handedly transformed the way customers buy across every industry and sector. The ability to compare prices and products via Internet search engines, coupled with our insatiable desire for [Read More]

It’s one thing to excel at what you do, and quite another to get the word out. [Read More]

Growing businesses must pay close attention to their business development plan, especially in a stumbling economy, because everyone still needs products and services. The key to coming out on top is paying close attention to [Read More]

When it comes to building brand equity with customers, Tisch says, companies must embrace new strategic communication tools and deliver deeply rewarding experiences. [Read More]

Today’s world is filled with savvy consumers. They know how to find the best deals. They’re up on all the latest trends. And if there’s a hot new product on the market, they don’t want [Read More]

Perhaps the biggest demand from consumers these days is to have a say in how they engage with companies. Permission-based marketing was a good start, but it’s now insufficient. “Permission doesn’t get you to disclose [Read More]

According to a recent study by Lyris Inc.’s EmailLabs, many companies are not taking full advantage of the opportunity to continue a customer dialogue when a subscriber opts out of receiving promotional messages. [Read More]

To Frederick F. Reichheld, author of the acclaimed Loyalty Rules!, the secret to lasting business success comes down to putting customer loyalty above everything else. Here are five secrets for building customer loyalty:

1. Refuse to [Read More]