Customer loyalty can be a huge boon to your business success. But building strong customer loyalty takes time and a very consistent effort on your part. If you aren’t ready for a customer loyalty program [Read More]
Executive speech coach Patricia Fripp and copywriting expert David Garfinkel believe that cutting back on marketing and waiting until the economy improves is flirting with business suicide. In an economy like this, they say, [Read More]
A new survey by Forbes Insights of more than 300 woman-owned small businesses, sponsored by Key4Women, found that less than 40 percent of respondents were using any kind of social media outreach as a customer [Read More]
Gaming is not just for children and computer geeks. If your business has a loyalty marketing strategy in place, you’re really playing a game, according to Gabe Zichermann and Joselin Linder, co-authors of “Game-Based Marketing: [Read More]
You’ve heard it before and it still rings true in today’s business world: it’s less expensive to keep an existing customer than to attract a new one. In fact this old maxim may hold even [Read More]
How do you get customers to worship your brand, to go out of their way to buy from you — and only you? “When you make decisions that respect and honor customers, you will earn [Read More]
Follow these quick tips from Randi Busse, a customer retention management specialist, to show some love to your customers or clients. They’ll love you back through customer loyalty. [Read More]
Given that many consumers have less disposable income than they did a year ago and are increasingly shopping on the Web, incorporating free shipping into an online customer acquisition and retention program is a great [Read More]
Shop It to Me is a free email service that notifies people when their favorite clothing items go on sale at boutiques and major retailers. The company wanted to find a way to reduce unsubscribe [Read More]
Maintaining a successful company during challenging economic times entails thoughtful assessment of all business aspects — one of the most important being the marketing function, says Richard Steele, a course instructor at the University of [Read More]
