Leaders drive change within an organization by providing inspiration and direction for all to follow. Here are some tips on what leaders can do to promote openness, honesty, and ethical behavior as part of a [Read More]
In the old days, sales could be approached as a matter of mathematical probability and savvy street hustling. The higher the volume of cold calls made, the more new business could be landed. That kind [Read More]
Given that many consumers have less disposable income than they did a year ago and are increasingly shopping on the Web, incorporating free shipping into an online customer acquisition and retention program is a great [Read More]
Shop It to Me is a free email service that notifies people when their favorite clothing items go on sale at boutiques and major retailers. The company wanted to find a way to reduce unsubscribe [Read More]
FuelNet presents a case study on how one smart business doubled sales through a comprehensive rebranding effort.
PROBLEM: Effective brand building can make a big difference for any business, but especially one that’s struggling to stand [Read More]
Trying to figure out what customer relationship management really is? You’re not alone. The term has been bounced around so much it remains a great source of confusion, says Howard Larson, owner of Larson & [Read More]
Small businesses face a unique challenge in the recession. They generally make do with a minimum of staff, so saving costs via payroll isn’t an option. That’s why good relationship marketing is essential. The small [Read More]
It’s tough being green when greenbacks are hard to come by. Feeling the lingering effects of the recession, today only 27 percent of small business owners believe their customers would be willing to pay more [Read More]
The seismic success of Facebook, Twitter and other social marketing tools often creates soaring expectations for viral adoption in business settings. While the just-build-it-and-they-will-come strategy can succeed in the consumer world, it’s a dangerous approach [Read More]
You’ve probably heard all the buzz about “customer engagement.” But what exactly does it mean? And how you can you effectively launch your next marketing campaign to ensure that you’re engaging your customers? These days, [Read More]
