When it comes to growing your business, it’s important to think about your customers’ needs — beyond selling them your product or service. How you sell to them is as important as what you sell [Read More]

The evolution of the Internet and wireless devices has certainly opened new lines of communication between businesses and their customers, but it’s important to use these tools appropriately with your customers. Consumers are growing ever [Read More]

Is your company a great innovator? According to business development expert Dan Adams, author of “New Product Blueprinting: The Handbook for B2B Organic Growth,” the true litmus test is customer engagement. “Too many companies fail [Read More]

In today’s tough economy, it’s no longer enough to generate great ideas for your growing business. To get ahead, you have to communicate effectively to customers as part of the relationship marketing process. That means [Read More]

Moire Marketing Partners, a strategic branding and communications agency, offers these tips for building your own alumni program as part of a customer relationship marketing program. [Read More]

The thinking is that if you receive discounts or earn rewards, brand loyalty will follow. But the truth is, customers want to be engaged in your business. They want to help you succeed — and [Read More]

In the old days, sales could be approached as a matter of mathematical probability and savvy street hustling. The higher the volume of cold calls made, the more new business could be landed. That kind [Read More]

Trying to figure out what customer relationship management really is? You’re not alone. The term has been bounced around so much it remains a great source of confusion, says Howard Larson, owner of Larson & [Read More]

Small businesses face a unique challenge in the recession. They generally make do with a minimum of staff, so saving costs via payroll isn’t an option. That’s why good relationship marketing is essential. The small [Read More]

Do your customers feel the love? Not the ho-hum, check-the-“satisfied”-box-on-the-survey kind of love. We’re talking about the kind of warm-and-fuzzies that inspire spontaneous thank-you letters. If your customers aren’t head-over-heels gaga about [Read More]