FuelNet presents a case study on how one smart growing business improved its customer retention and acquisition efforts through a recognition and rewards program for both staff and customers.
PROBLEM: Salon owner LeeAnne Sullivan doesn’t sell [Read More]
Maintaining a successful company during challenging economic times entails thoughtful assessment of all business aspects — one of the most important being the marketing function, says Richard Steele, a course instructor at the University of [Read More]
One result of the economic downturn is that many experts see customer loyalty falling by the wayside as consumers strive to squeeze the most out of their scarce cash. A big challenge for businesses is [Read More]
“I Googled it.” These three words have single-handedly transformed the way customers buy across every industry and sector. The ability to compare prices and products via Internet search engines, coupled with our insatiable desire for [Read More]
While you may fret over the bottom line and how to grow your business in these difficult economic times, your internal customers — employees — are dealing with their own anxieties. And chief among them [Read More]
It’s one thing to excel at what you do, and quite another to get the word out. [Read More]
History has shown that businesses often reduce – or completely eliminate – spending on marketing and advertising during an economic slowdown. That places a premium on customer relationship building and creating a vast referral network. [Read More]
Growing businesses must pay close attention to their business development plan, especially in a stumbling economy, because everyone still needs products and services. The key to coming out on top is paying close attention to [Read More]
When it comes to building brand equity with customers, Tisch says, companies must embrace new strategic communication tools and deliver deeply rewarding experiences. [Read More]
Today’s world is filled with savvy consumers. They know how to find the best deals. They’re up on all the latest trends. And if there’s a hot new product on the market, they don’t want [Read More]
