In trying economic times, it’s more important than ever to maintain a close bond with your customers. But depending on the industry and the market, excellent customer service can mean something different at every company. [Read More]

Customer loyalty can be a huge boon to your business success. But building strong customer loyalty takes time and a very consistent effort on your part. If you aren’t ready for a customer loyalty program [Read More]

A new survey by Forbes Insights of more than 300 woman-owned small businesses, sponsored by Key4Women, found that less than 40 percent of respondents were using any kind of social media outreach as a customer [Read More]

Gaming is not just for children and computer geeks. If your business has a loyalty marketing strategy in place, you’re really playing a game, according to Gabe Zichermann and Joselin Linder, co-authors of “Game-Based Marketing: [Read More]

You’ve heard it before and it still rings true in today’s business world: it’s less expensive to keep an existing customer than to attract a new one. In fact this old maxim may hold even [Read More]

How do you get customers to worship your brand, to go out of their way to buy from you — and only you? “When you make decisions that respect and honor customers, you will earn [Read More]

Follow these quick tips from Randi Busse, a customer retention management specialist, to show some love to your customers or clients. They’ll love you back through customer loyalty. [Read More]

Maribeth Kuzmeski, author of The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life, offers these tips to keep your customer retention program strong and build long-lasting customer relationships. [Read More]

There’s a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention. With the economy floundering, it’s more important than ever to keep the customers you have and [Read More]