The Secret to Customer Retention
Friday, July 18th, 2008
When it comes to building brand equity with customers, Tisch says, companies must embrace new strategic communication tools and deliver deeply rewarding experiences. [Read More]
Content tagged “customer loyalty programs”
Wow Your Customers
Friday, June 20th, 2008
Today’s world is filled with savvy consumers. They know how to find the best deals. They’re up on all the latest trends. And if there’s a hot new product on the market, they don’t want [Read More]
How to Deliver on Your Customers’ Demands
Monday, June 16th, 2008
Perhaps the biggest demand from consumers these days is to have a say in how they engage with companies. Permission-based marketing was a good start, but it’s now insufficient. “Permission doesn’t get you to disclose [Read More]
Customer Retention Tactics that Work
Thursday, June 12th, 2008
According to a recent study by Lyris Inc.’s EmailLabs, many companies are not taking full advantage of the opportunity to continue a customer dialogue when a subscriber opts out of receiving promotional messages. [Read More]
Loyalty Rules!
Thursday, May 29th, 2008
To Frederick F. Reichheld, author of the acclaimed Loyalty Rules!, the secret to lasting business success comes down to putting customer loyalty above everything else. Here are five secrets for building customer loyalty:
1. Refuse to [Read More]
Retain Your Most Loyal Customers
Tuesday, May 13th, 2008
A growing business lives and dies by repeat customers or clients, especially in uncertain economic times like these. Studies show it can cost up to 10 times more to land a new customer than to [Read More]
It Takes Two to Tango
Tuesday, May 13th, 2008
“To build a product idea you need to understand what your customers’ needs are,” says Chris Miller, founder of Lancaster, Pa.–based Innovation Focus, which helps companies design and facilitate business development programs to foster growth. [Read More]
Grow Your Business
Tuesday, May 13th, 2008
Competitive advantage is a hot buzz concept in business today, but in his book Hidden in Plain Sight, Erich Joachimsthaler makes the case that a focus on “customer advantage” is a surer path to growth. [Read More]
Go the Distance
Monday, May 12th, 2008
Back when S&H Green Stamps first introduced many Americans to the idea of a customer loyalty program, consumers were more than willing to fill up stamp-saver books in exchange for reward currency. Today, shoppers are [Read More]
How to Keep Your Customers
Monday, May 12th, 2008
A better product or a more competitive price may spur customers to take their business elsewhere, but most depart over customer service issues. In a recent consumer study conducted by UCLA, 68 percent of respondents [Read More]
Popular Tags
advertising online
advertising tips
brand building
brand building online
brand building strategy
brand management
brand strategy
building brand
building brand awareness
building customer loyalty
building customer loyalty for a brand
business development
business development plan
business development process
business development strategy
business plan development
business plan development strategy
cause related marketing
client relationships
Consumer marketing trends
copywriting tips
customer relationship
customer relationship marketing
customer relationships
customer retention strategy
direct mail
direct mail marketing
direct mail marketing tips
direct marketing
getting new customers
integrated internet marketing
integrated marketing communications
Internet advertising
latest marketing trends
marketing trends
niche marketing
niche marketing tips
online advertising
online advertising tips
relationship marketing
small business development
strategic communication
strategic communications
tips for effective online advertising
Web site advertising
