Customer loyalty can be a huge boon to your business success. But building strong customer loyalty takes time and a very consistent effort on your part. If you aren’t ready for a customer loyalty program [Read More]
A new survey by Forbes Insights of more than 300 woman-owned small businesses, sponsored by Key4Women, found that less than 40 percent of respondents were using any kind of social media outreach as a customer [Read More]
Given that many consumers have less disposable income than they did a year ago and are increasingly shopping on the Web, incorporating free shipping into an online customer acquisition and retention program is a great [Read More]
FuelNet presents a case study on how one smart growing business improved its customer retention and acquisition efforts through a recognition and rewards program for both staff and customers.
PROBLEM: Salon owner LeeAnne Sullivan doesn’t sell [Read More]
One result of the economic downturn is that many experts see customer loyalty falling by the wayside as consumers strive to squeeze the most out of their scarce cash. A big challenge for businesses is [Read More]
You’ve probably heard all the buzz about “customer engagement.” But what exactly does it mean? And how you can you effectively launch your next marketing campaign to ensure that you’re engaging your customers? These days, [Read More]
When it comes to building brand equity with customers, Tisch says, companies must embrace new strategic communication tools and deliver deeply rewarding experiences. [Read More]
Today’s world is filled with savvy consumers. They know how to find the best deals. They’re up on all the latest trends. And if there’s a hot new product on the market, they don’t want [Read More]
Perhaps the biggest demand from consumers these days is to have a say in how they engage with companies. Permission-based marketing was a good start, but it’s now insufficient. “Permission doesn’t get you to disclose [Read More]
According to a recent study by Lyris Inc.’s EmailLabs, many companies are not taking full advantage of the opportunity to continue a customer dialogue when a subscriber opts out of receiving promotional messages. [Read More]
