Your brand identity is what your customer sees every time they interact with your business. That identity includes your logo, colors, tagline, and the details of your product or service. Building a strong brand identity [Read More]
Have you ever seen a company logo with so many design elements competing for your attention that you didn’t know what to look at or what it meant? A logo is all about representing your [Read More]
Ultimately, every business — whether it’s a retail store, a service provider, an information publisher, etc. — is about selling. But as important as sales and marketing are, they are made exponentially easier when the [Read More]
The lack of a comprehensive internal corporate identity marketing strategy can undercut otherwise successful hiring strategies and thwart business growth. Make sure your employees know what your organization stands for and promises, so they can [Read More]
PROBLEM: Kerry Lauricella, owner of Lauricella Construction Company in New Orleans, wanted to increase his market share. But potential customers forgot his company’s name soon after his ads appeared and would often randomly choose [Read More]
If you look around your home or office, chances are you’ll see a product that has been influenced by Alan Siegel. Founder of the New York–based strategic branding company Siegel+Gale and author of Alan Siegel [Read More]
As a partner in the Fancy Club, a New York design firm working in the fashion and music video industries, Kim Swift focuses much of her effort on helping clients tell a brand story. But [Read More]
Marketing slogans have long been a critical element in creating a corporate identity and building brand awareness. The most compelling lines deliver an electric surge to consumers — a current that stays in their minds [Read More]
