In order to know your customers, you need to first know your brand. Customers return to a company not because of a good product or strong advertising, but because of a consistent, enjoyable experience. Each [Read More]
Your brand identity is what your customer sees every time they interact with your business. That identity includes your logo, colors, tagline, and the details of your product or service. Building a strong brand identity [Read More]
Have you ever seen a company logo with so many design elements competing for your attention that you didn’t know what to look at or what it meant? A logo is all about representing your [Read More]
In a Fortune magazine survey, Apple stores and Tiffany & Company ranked highest in sales per square foot of retail space — up to $4,000 per foot. The best way to emulate these results is [Read More]
Ultimately, every business — whether it’s a retail store, a service provider, an information publisher, etc. — is about selling. But as important as sales and marketing are, they are made exponentially easier when the [Read More]
Your color palette is an important aspect of your brand identity, as it contributes to your visibility, credibility, and memorability. So how do you determine the right colors so that your corporate identity sends the [Read More]
Have you ever come across a company logo that looked like a jumbled mess of drawings? Where there were so many elements competing for your attention that you didn’t even know where to look or [Read More]
The lack of a comprehensive internal corporate identity marketing strategy can undercut otherwise successful hiring strategies and thwart business growth. Make sure your employees know what your organization stands for and promises, so they can [Read More]
PROBLEM: Kerry Lauricella, owner of Lauricella Construction Company in New Orleans, wanted to increase his market share. But potential customers forgot his company’s name soon after his ads appeared and would often randomly choose [Read More]
If you look around your home or office, chances are you’ll see a product that has been influenced by Alan Siegel. Founder of the New York–based strategic branding company Siegel+Gale and author of Alan Siegel [Read More]
