It doesn’t take profound thinking to grow a business. According to pioneering online marketer Mark Joyner, simple concepts that turn steps in the purchasing process into opportunities have powered the growth of empires. [Read More]

How often have you seen this happen: an executive begins giving an important presentation, but the audience quickly becomes confused and stops paying attention altogether? Although many of these same speakers say they would like [Read More]

Most businesses that fail do so because of their owners’ “sins.” Usually it’s not for lack of hard work. On the contrary, most owners put in long hours. The ones who find success produce results, [Read More]

Shop It to Me is a free email service that notifies people when their favorite clothing items go on sale at boutiques and major retailers. The company wanted to find a way to reduce unsubscribe [Read More]

FuelNet presents a case study on how one smart business doubled sales through a comprehensive rebranding effort.

PROBLEM: Effective brand building can make a big difference for any business, but especially one that’s struggling to stand [Read More]

Back in 2007, industry analyst InfoTrends predicted that high-volume digital press revenues in the U.S. would grow to $13.5 billion by 2010, from $3.5 billion in 2006. That forecast appears ahead of target, as millions [Read More]

FuelNet presents a case study on how one smart entrepreneur turned an idea into a lucrative (and sweet) business venture.

PROBLEM: Mark Wolpa, a podiatrist in Berkley, Calif., wanted to find a unique holiday gift for [Read More]

In his first year of blogging, Alan Brymer, president of The Investor Library in Provo, Utah, landed more than 6,000 subscribers by providing high-quality content, soliciting reader feedback and responding to their requests, and touting [Read More]

Trying to figure out what customer relationship management really is? You’re not alone. The term has been bounced around so much it remains a great source of confusion, says Howard Larson, owner of Larson & [Read More]