It’s really quite simple: Either your integrated marketing communications plan is delivering meaningful ROI or it just plain sucks. That may sound harsh, but integrated marketing guru Mark Stevens has been around the block enough [Read More]
Even after a decade’s worth of experimentation, online advertising continues to befuddle many marketers and business owners. [Read More]
According to a study by the New York-based marketing consulting firm WSL Strategic Retail, singles are more likely to spend money on self-indulgences, even though 70 percent of the demographic earns less than $50,000 annually. [Read More]
Dealing effectively with dissatisfied customers requires special skills and behaviors. To help you maintain calm when others are out of control, Lydia Ramsey, a relationship marketing expert and the author of Manners That Sell: Adding [Read More]
Market research has shown that an animal mascot can elevate a brand’s identity. Consider the meteoric rise in name recognition for the once-obscure insurance provider Aflac. When President George W. Bush was introduced to Aflac [Read More]
Palomar Mountain Premium Spring Water has long relied on the Yellow Pages, billboard advertising, direct sales, and ad insertions for generating sales leads in what has become a highly competitive industry. Now, the Escondido, Calif.–based [Read More]
In 1975, after 14 years with Bic, Shaw joined Pilot Pen Corporation of America, where he is now president and CEO. His tenure at the company has been as unconventional as it has been successful: [Read More]
Depending on the reporter, it’s generally true that between 50 percent and 75 percent of media interviews do not result in the printing or airing of a direct quote. [Read More]
The marketing department at Aplus.Net, a San Diego-based online solutions provider, shares one cubicle. To help reduce distractions and provide some level of privacy in such close quarters, the staff relies on instant messaging (IM) [Read More]
There is no shortage of ways to disseminate news to employees, from company meetings, lunchroom bulletin boards and print newsletters to voice mail, intranets, and email marketing blasts. One fresh entry, podcasting, may soon change [Read More]
