In trying economic times, it’s more important than ever to maintain a close bond with your customers. But depending on the industry and the market, excellent customer service can mean something different at every company. [Read More]
Customer loyalty can be a huge boon to your business success. But building strong customer loyalty takes time and a very consistent effort on your part. If you aren’t ready for a customer loyalty program [Read More]
A new survey by Forbes Insights of more than 300 woman-owned small businesses, sponsored by Key4Women, found that less than 40 percent of respondents were using any kind of social media outreach as a customer [Read More]
Gaming is not just for children and computer geeks. If your business has a loyalty marketing strategy in place, you’re really playing a game, according to Gabe Zichermann and Joselin Linder, co-authors of “Game-Based Marketing: [Read More]
You’ve heard it before and it still rings true in today’s business world: it’s less expensive to keep an existing customer than to attract a new one. In fact this old maxim may hold even [Read More]
Maribeth Kuzmeski, author of The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life, offers these tips to keep your customer retention program strong and build long-lasting customer relationships. [Read More]
There’s a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention. With the economy floundering, it’s more important than ever to keep the customers you have and [Read More]
FuelNet presents a case study on how one smart growing business improved its customer retention and acquisition efforts through a recognition and rewards program for both staff and customers.
PROBLEM: Salon owner LeeAnne Sullivan doesn’t sell [Read More]
It’s one thing to excel at what you do, and quite another to get the word out. [Read More]
When it comes to building brand equity with customers, Tisch says, companies must embrace new strategic communication tools and deliver deeply rewarding experiences. [Read More]
