When it comes to growing your business, it’s important to think about your customers’ needs — beyond selling them your product or service. How you sell to them is as important as what you sell [Read More]

The evolution of the Internet and wireless devices has certainly opened new lines of communication between businesses and their customers, but it’s important to use these tools appropriately with your customers. Consumers are growing ever [Read More]

Is your company a great innovator? According to business development expert Dan Adams, author of “New Product Blueprinting: The Handbook for B2B Organic Growth,” the true litmus test is customer engagement. “Too many companies fail [Read More]

In today’s tough economy, it’s no longer enough to generate great ideas for your growing business. To get ahead, you have to communicate effectively to customers as part of the relationship marketing process. That means [Read More]

If your customers aren’t head-over-heels gaga about you, then you’ve got work to do, says Jeanne Bliss, author of Chief Customer Officer: Getting Past Lip Service to Passionate Action. She offers these quick tips for [Read More]

Leaders drive change within an organization by providing inspiration and direction for all to follow. Here are some tips on what leaders can do to promote openness, honesty, and ethical behavior as part of a [Read More]

Reaching the female consumer is an art form that brands such as Starbucks, Neiman Marcus, and Target have mastered. And because of it, they’ve reaped category leadership, sales, and even a cultish customer loyalty.

Unfortunately, a [Read More]

For serious customer relationship–building marketers, unlocking the key to the buying decision would be something like finding the goose that lays the golden egg. Trouble is, the goose of consumer behavior is an elusive and [Read More]

Every day, customers fire employees by taking their money elsewhere. It is that money, after all, that pays for employee salaries, vacations, 401(k)s, rental cars, and everything else, says best–selling author Jeffrey Fox, founder of [Read More]

Who is your customer? Perhaps the better question is, who isn’t? As a longtime marketer, strategic communications expert, and brand identity specialist, Mary Lou Quinlan has noticed that most people think a customer is only [Read More]