When Fortune 500 companies need help developing a strategic communication plan, many turn to marketing and communications guru Harry Beckwith. As founder and director of Beckwith Partners based in Minneapolis, he has helped clients like [Read More]
When a company seeks to define and attain its goals, a mission statement is often at the heart of that effort. The concept may sound simple, but summing up the essence of a complex organization [Read More]
Geeks are smart, but skeptical (think Bill Gates, Mark Cuban), and savvy marketers need to approach them in the right forums, with the right messages, in the right style. Here are some ways to reach [Read More]
Torie Clarke says that nothing sells better and accrues more credibility than telling the truth. That may sound amusing coming from a former spinmeister who served as the Pentagon’s communications chief during the early years [Read More]
The key to achieving business longevity, Young maintains, is to create a strategic business development plan — and stick to it. She offers these four tips for putting a plan in action:
The infamous feud between the Hatfields and the McCoys lasted 13 years. But that’s small potatoes compared with the ever-present tension between marketing and finance departments. The two functions have long had a fractious relationship, [Read More]
Yet the employees at Bob Evans restaurants feel so comfortable with their management — have such a strong sense of belonging — that after a long shift on their feet, many go home [Read More]
James Hoggan can come across as an old-school, starched-shirt strategic communication authority. Representing a distinguished blend of both blue-chip and new-economy clients, the Canadian public relations guru has cultivated a particular niche in a fast-paced [Read More]
Leaders drive change within an organization by providing inspiration and direction for all to follow. Here are some tips on what leaders can do to promote openness, honesty, and ethical behavior as part of a [Read More]
Honesty is profitable. Sounds like a pretty straightforward declaration, one that any mother would try to impress on her children. Sadly, though, ethics problems at Enron, WorldCom and Adelphia, among other companies, have taught us [Read More]
