A survey by Performance Research found that 41 percent of consumers believe businesses can boost their brand through cause marketing — the practice of connecting marketing to social responsibility. And a cause-related outreach effort doesn’t [Read More]
Some 1.5 billion people worldwide now carry a mobile phone — more than the number who have landlines. No wonder integrated marketing professionals are so eager to call, text, and reach out to [Read More]
If your customers aren’t head-over-heels gaga about you, then you’ve got work to do, says Jeanne Bliss, author of Chief Customer Officer: Getting Past Lip Service to Passionate Action. She offers these quick tips for [Read More]
When it comes to connecting marketing with social responsibility, one of the latest trends in marketing, it’s imperative that a business embody the values of the cause it’s supporting. Here are five other smart ways [Read More]
Cause marketing — the practice of connecting marketing to social responsibility — is proving to be one of the most effective ways to increase sales, boost customer loyalty, and build brand awareness. But how can [Read More]
There’s a lot of buzz in the business world about marketing to “influencers,” a term that usually refers to people like journalists or business leaders. But there’s one huge group, often overlooked, that wields huge [Read More]
Wave upon wave of reports of corporate misdeeds has prompted the business community to begin promoting its good deeds. It has become common, in fact, for publicly traded companies to issue annual social responsibility reports. [Read More]
Businesses today are increasingly being called on to understand and optimize their social impact. There is strong evidence affirming the importance of social marketing; benefits include a stronger bottom line, increased brand recognition, enhanced employee [Read More]
In a weak economy, it’s especially important to focus your time and energy on keeping customers and clients fully engaged, and a strategic communication management plan can help. Here are four tips to consider: [Read More]
How many roads can a man walk down? Ben Cohen seems determined to find out. He’s been a college dropout, teacher of troubled kids, cofounder and CEO of Ben & Jerry’s, and now president and [Read More]
