PetFlow.com is a company that lets dog and cat owners order pet food online and get quick delivery. According to an article on BusinessInsider.com, the company has developed a unique way [Read More]

When Ken Sims founded The Sims Plumbing Company in in 2005 and started looking for customers, he immediately put an ad in the Des Moines, Iowa, Yellow Pages. Yet as [Read More]

As I look back over the last year, certain pieces of advice about finding new clients really stand out. Some come from me and our team here at StepByStepMarketing.com. Others come from [Read More]

At a small business forum that I attended recently, I couldn’t help noticing just how ineffective some businesses owners are at talking about their companies. I met a woman who only talked [Read More]

Attracting new customers begins with having a well-crafted business development plan that ensures your efforts at prospecting for new customers are realistic and achievable. Because getting new customers is the key to generating more profits [Read More]

Does your company sell products and then provide services to maintain or upgrade those products? If so, I’d urge you to read “Service Revenue: The State of the Market” a [Read More]

“Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of [Read More]

Even in today’s competitive selling climate, I have noticed that a lot of companies still assign just one salesperson the job of trying to win new accounts. That “Lone Ranger” is charged [Read More]

I have written before about the effectiveness of partnering with other businesses in your area. You can exchange customer lists, put flyers in each other’s locations, host events together, and engage [Read More]

What kind of customers are you courting? If you run the kind of business that wants new customers that live in the town in which your business is located, you can learn [Read More]