According to Euromonitor International, there are more than 202.6 million one-person households worldwide, up from 153.5 million in 1996. That is creating great opportunities for emerging businesses in a number of industries, from online communications [Read More]
Consumers today are bombarded with an endless array of products and services. As their lives get busier, their time becomes a commodity, one that factors into their buying decisions as surely as price does. [Read More]
When it comes to measuring the value of their business, many growing business owners apply a one-size-fits-all strategy. But as Ken Edmundson, founder of ShortTrack CEO notes, small to mid-market companies don’t have the same [Read More]
Think of a Thanksgiving dinner. You might remember the taste of buttery mashed potatoes or the sight of family members caught up in conversation in the kitchen. Our senses are irrevocably linked to emotional attachments [Read More]
It may seem that big-box chains have a distinct competitive advantage over small businesses along Main Street, but the reality is that it’s often difficult for the giants to get up close and personal with [Read More]
A full-on brand-building project is a big deal, not something to enter into on a whim. It requires a commitment — potentially a significant one — of money, time, and that most precious commodity, faith. [Read More]
Before you invest time and money in a traditional business development plan, consider that only 5% to 10% of these plans are ever implemented. That’s because most businesses engage in strategic planning only to reduce [Read More]
Many business owners believe they have no control over whether customers refer them to friends and associates. But science shows that people can’t help recommending products and services to others. [Read More]
It’s taking some time, but many observers believe the economy has finally reversed course and that the recovery is truly under way. Perhaps not every consumer is feeling the recovery yet, but as confidence grows, [Read More]
When devising a business development strategy, one of the most valuable things you can do as a business owner is make your employees feel like they have a stake in the company. Creating a sense [Read More]
